Apple today shared a new "Shot on iPhone" ad promoting the 8x optical zoom feature on the iPhone 17 Pro and iPhone 17 Pro Max. The ad includes a series of quick zooms to show off what the iPhone 17 ...

When Apple takes the stage to unveil the four iPhones in this year's iPhone 17 series on Tuesday, it won't surprise long-time iPhone users who have been tracking every iPhone 17 rumor and leak since ...

One of the big upgrades Apple announced during its ‘Awe Dropping’ event for the iPhone 17 Pro and 17 Pro Max was a new telephoto camera for its Pro models. On paper, the 48MP Fusion Camera with 4x ...

A new report from MacRumors relays that Apple's iPhone 17 Pro will introduce several new camera improvements that will make the device a compelling upgrade. Citing an anonymous source, the report ...

For everyday photos, set the camera to HEIF. Go to Settings, open Camera, tap Formats, and select High Efficiency. This keeps your pictures crisp while taking less storage. Perfect for trips, pets ...

Apple’s upcoming flagship, the iPhone 17 Pro Max, is set to have what sources say is the “most powerful telephoto” camera in any smartphone to date. According to new leaks, Apple’s new 48MP telephoto ...

The upcoming iPhone 17 Pro is rumored to feature a massive camera upgrade, with a new all-48MP system and a powerful 8x optical zoom. These improvements are expected to redefine mobile photography and ...

As I watched Apple announce the latest line of iPhones last week, I couldn’t help but think of the toilet paper math meme – you know, the one where photos of the packaging say that 12 = 52 but also 12 ...