Amazon has cut its overall number of private label brands to less than 20, The WSJ reported Thursday. According to information disclosed in a 2019 legal proceeding, Amazon offered about 158,000 ...

Amazon is taking a swing at golf balls, but are they worth buying? We enlisted the help of two golf pros to test the ...

The grocery game is getting an upgrade at Amazon. The best part: consumers are going to save. For starters, the company has announced Amazon Saver, a private-label budget brand for grocery shoppers on ...

Amazon continued to tinker further with its grocery offering on Wednesday when it introduced Amazon Grocery, a new private-label moniker that consolidates its existing Amazon Fresh and Happy Belly ...

SEATTLE, October 01, 2025--(BUSINESS WIRE)--Amazon (NASDAQ: AMZN) today announced the launch of Amazon Grocery, a new private label brand featuring more than 1,000 high-quality food items rated 4 ...

Amazon has been doubling down on its private label business in recent months, though many of its own brands aren’t easily identifiable to consumers as they don’t indicate they’re Amazon-made products.