How relevant are the trendiest customer experience management (CXM) practices in business-to-business (B2B) companies? After all, B2B account teams are usually quite involved with clients throughout a ...

A recent survey of 1,000 B2B Sales executives sheds light on what forward-looking B2B organizations should be focusing on today. For B2B organizations, the quality, personalization and innovation of ...

Human expertise essential. AI cannot replace the trust, collaboration and human-led decision-making crucial in B2B customer experiences. AI enhances, doesn’t replace. AI offers powerful real-time data ...

Is mystery shopping a business-to-business (B2B) organization possible? The short answer is yes. The long answer is it’s possible, but not easy. Traditional mystery shopping in the ...

Accenture’s new B2B Customer Experience Report found 86% of surveyed executives reported sales and customer service experiences are important to their strategic priorities. A solid majority at 66% ...

The world of B2B commerce is undergoing a profound transformation: Traditional sales models are being disrupted as B2B buyers, especially those from younger generations, are increasingly demanding the ...

This new Showpad report, “The New B2B Buyer Experience,” features exclusive new data to help you transform your sales team and prepare them for the future. B2B buying is changing, with longer paths to ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. With highly technical solutions, a multitude of decision-makers and large budgets at stake, ...