Studies show that scratching overrides itch signals and engages pain-modulating regions in the brain, creating a sense of ...

There is talk therapy, physical therapy and even massage therapy, but a new type of therapeutic approach is becoming increasingly popular. Back scratching therapy. Popping up in major cities across ...

A new wellness fad is raking in business in the Miami area: paying someone to lightly scratch your back, scalp and arms for pure relaxation. "I think it's a very weird thing," Tomi Lahren said on ...

Pashun George and her sister grew up scratching their mother’s back before bed. Now, they charge $130 an hour for it. In 2010, they turned the tradition into a family business, Scratcher Girls, the ...

Do you remember the serenity and comfort you felt as a child when your mother scratched your back until your consciousness waned away? Well, a Hollywood-based family found a way to monetize that ...

Move over, massages. There’s a new self-care routine in town, and if anyone needs it, it’s Deco’s Alex Miranda. He threw out his back throwing back margaritas for Cinco de Mayo. Doctors said it’ll ...