The weight-loss instructor who filed a lawsuit several weeks ago against the Coca-Cola Co. claiming that its popular My Coke Rewards program might prompt kids to drink so much soda that they could die ...

ATLANTA--(BUSINESS WIRE)--VIP access to the hottest events of the season and tropical vacations in the middle of winter can be expensive – unless they’re free. These getaways are just a few ways ...

Coca-Cola has hit a few bumps in the road following the February launch of its first consumer loyalty program. Chat boards and message boards have been buzzing about problems with point values, ...

YORK, Pa. -- Rutter's Farm Stores and The Coca-Cola Co. are teaming up in an industry-first partnership to offer customers gasoline savings through My Coke Rewards. The My Coke Rewards program allows ...

Carl’s Jr. and Hardee’s restaurants have partnered with Coca-Cola to make everyone a winner – not just once, but twice. The My Coke Rewards campaign launches today at Hardee’s and is already underway ...

(WVEC) -- Coca-Cola introduced their My Coke Rewards program in 2006. Consumers were given codes with each purchase. The codes became points that could be used to redeem items, such as Amazon gift ...

Ben Kelly got hooked at Blockbuster. It was July 2007, a time when leaving your home to pick up a movie was still conceivable, and his rental with accompanying soda allotted him 25 free Coca-Cola ...

The Deal of the Day at MyCokeRewards.com is a McDonald's Quarter Pounder with cheese for only 25 points. It is normally 50 points so this is a good deal! I just ordered one for my husband. If you ...

Since Coca-Cola Co. launched My Coke Rewards three years ago, the mobile program has emerged as one of the most popular consumer packaged goods sites in mobile marketing, according to Harte-Hanks?

While Coca-Cola easily remains one of the world’s strongest and most-loved brands, it’s no secret that it’s scrambling to respond to sales erosion resulting from growing consumer rejection of regular ...