Ah, the retailer’s shelf. It’s either a red-carpet runway for a brilliantly conceived new product or the last stop before the dollar store. Consumer-product companies have a wretched track record when ...

Q: We’ve developed a new chicken recipe like Bon Chon’s but better-tasting and without loss of meat size after frying. We asked a market research agency to product-test our new chicken recipe, first ...

Concept tests aren't something we'd encourage you to skip. After all, it's imperative to know how your target audience might react to a new or improved product before you spend tons of money launching ...

The BMW i4 M50 and iX M60 may carry the M badge but are not full-blown BMW M cars. Rest assured, the first proper M car with all-electric propulsion is coming, the automaker's performance division has ...

Building hardware is rarely a straight path from idea to finished product. Most teams begin with a rough concept, test ...