A noticeable shift is underway as the CMO skill set is being called upon to deliver an experience that impresses customers and guides them as they start their journey. The Fast Company Executive Board ...

Prioritizing your onboarding process will help ensure customers begin successfully, obtain a clear understanding of how your service or product works, and build a relationship of trust with your ...

While banking product portfolios tend to become similar, banks must select between 2 most popular strategies (or combine them): to compete in pricing or to focus on customer experience improvement. If ...

Opinions expressed by Entrepreneur contributors are their own. Every Software as a Service (SaaS) company has a make or break moment. And it’s called customer onboarding. How your team onboards new ...

Co-founder and president of OptinMonster. Expert software architect with a deep knowledge of building products for the mass market. Do you want to improve your retention rate and create memorable, ...

Opinions expressed by Entrepreneur contributors are their own. In a nutshell, customer onboarding is about introducing new customers to your business by showing them the services available and ...

According to HubSpot, happy customers are the top referral sources for companies. But turning a new client into a happy customer requires a successful customer onboarding strategy. If the experience ...

Whether you’re building a product at an early-stage startup or fine-tuning an already built-out product at a larger company, there is a straightforward process that can help you improve your ...

Everyone's familiar with the well-known saying: “You never get a second chance to make a first impression.” In business, this adage speaks volumes about the importance of that first, ever-important ...

Editor's note: We're going to take a deep look at some user onboarding problems and best practices. This is part of a series of articles on user onboarding from Himanshu Sharma. Last night, I ordered ...