The 2026 CX roadmap must shift from reactive fixes to proactive, cross-functional planning, measurable customer value, & long ...

Tension: Companies have more customer data than ever, yet struggle to balance immediate revenue needs against long-term ...

Your key metrics—or key performance indicators (KPIs)—are there to tell you how well you're meeting your customers' expectations and gaining conversions. One of the most important metrics to measure ...

This step-by-step tutorial teaches how to successfully set up the new Google Ads customer acquisition goal for new and existing campaigns. Google introduces customer acquisition goals for ads, ...

Google Ads appears to be testing an automatic assignment of New Customer Value within New Customer Acquisition (NCA) campaigns — and it’s doing so without advertisers’ explicit consent. The change, ...

The current era of efficiency and optimization has ushered in AI assistants and automation to help get the job done faster. While these tools undoubtedly accelerate performance, companies should not ...

Seamless ecommerce has become table stakes for consumers. In 2021 alone, U.S. ecommerce sales reached over $870 billion; a number economists did not forecast to occur until this year. Customers not ...

The 2025 U.S. Open delivered a master class for golfers and procurement leaders alike. When thunderstorms on June 15 transformed golf's most demanding major into what many called "unplayable", J.J.

Customer service is the new competitive battleground. Businesses often rely on promotions, discounts and low prices to attract and retain customers. However, where low prices and promotions once ...

What Is Customer Lifetime Value (CLTV)? In simple words, the customer lifetime value (CLTV) is the average amount a customer will spend on their products/services. CLTV is also a key metric to gauge ...

With Workday Rising looming next month, Workday turned in a strong set of second quarter numbers. Revenue for the period came to $2.09 billion, up 17% year-on-year, with subscription revenue of $1.093 ...

What Is Customer Lifetime Value? Customer lifetime value (CLTV) means the total expected sales a single customer will generate throughout the business relationship with a company. CLTV is a pivotal ...