Being a data scientist was supposed to be "the sexiest job of the 21st century". Whether the famous Harvard Business Review aphorism of 2012 holds water is somewhat subjective, depending on how you ...
Integral Ad Science (IAS), the media measurement and optimisation platform,has announced that Melissa Furze joined the ...
Pune, Maharashtra, India, December 17 2020 (Wiredrelease) MarketResearch.Biz –:As per a study on the Data Science market, recently introduced into the huge publication of MarketResearch.Biz, the ...
This episode of the Marketing Smarts Live Show features a fascinating conversation with Christopher Penn, an authority in analytics, digital marketing, and AI. Penn and host George B. Thomas delve ...
Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...