It was obvious we needed to change,” Jeff Clarke, vice chairman and COO at Dell Technologies, said at a press event in New ...

Following its move last year to rebrand nearly all its PC lines, Dell is bringing back its XPS brand for consumer PCs and ...

Those looking for a new PC should consider the Dell Pro Tower Plus computer. It normally retails for $2,599, but you can snap it up for just $800 after an impressive 69% discount which saves you ...

Dell (DELL) revealed a new AI PC portfolio built for personal and professional computing. “From sleek laptops to powerful workstations and versatile desktops, Dell’s new AI PC lineup lets you ...

So long XPS, au revoir Inspiron, later Latitude. Dell is officially saying goodbye to its existing PC brands and moving to terms that, arguably, normal people will find easier to understand: Dell, ...

Dell’s new Pro Max AI PCs boast the new Nvidia RTX Pro Blackwell GPUs, making them desirable to AI developers for that reason alone. But the new desktop and laptop lineup also include several nerdy ...

Dell's branding has always seemed a bit clumsy to me, and it seems the Texas-based tech giant may agree. It's just announced a branding change that simplifies its core PC product tiers into three main ...

Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking resemblance to Apple's iPhone nomenclature. The computer manufacturer is retiring ...

Dell Pro 14 Premium (Credit: Joseph Maldonado) Dell recently renamed its PC offerings, with Dell Pro replacing the venerable Latitude name for enterprise systems. I recently traveled with a Dell Pro ...

All of Dell’s new consumer PCs will be simply branded as Dell computers moving forward. You won’t have to navigate the confusing mess of Dell Inspiron, Inspiron Plus or XPS systems or worry about ...