Have you ever done a super-specific search for an obscure item on Google and been shocked to see an ad that is offering—to a tee—exactly what you are looking for? If so, there’s a good chance that the ...
I first learned of the Dynamic Keyword Insertion AdWords trick at the Ad Copy & Landing Page Clinic during SES NYC 2004 and then I got a refresher in both August 2004 and December 2004, the best ...
David Naylor has an excellent explanation of some of the advanced ways to use dynamic keyword insertion within Google AdWords. Dynamic keyword insertion, also known as DKI, allows advertisers to ...
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