Uniqode examined news reports, market research, and other sources to see how ticketing technology is changing the future of live events. - Carl Recine // Getty Images Uniqode examined news reports, ...

In a world where engagement is king, static labels at events are quickly becoming relics of the past. QR codes are stepping in, bridging the gap between physical presence and digital interaction, ...

B2B marketers are going big on in-person experiences again after years of online-only interactions. In 2024, experiential marketing budgets surpassed pre-pandemic highs, with in-person events ...

Business leaders recognize the value of handshakes and face-to-face conversations, as nearly 80% of event organizers identify in-person events as their organization’s most impactful marketing channel.

Benjamin Claeys is CEO of QR TIGER, MENU TIGER, and GiftLips. He also hosts Stay QRious, a podcast about QR code best practices. In the era of ubiquitous smartphones and omnichannel social media ...

People show their QR access code to get into the Olympics. If you happened to be in or around Paris for the 2024 Summer Olympics, then you got the opportunity to see the French capital transformed ...