Marketing is all about persuasion. Of course, you could argue that some of the most successful brands of all time—Coca-Cola or Nike, say—got to where they are not by convincing people that their ...

If you want to get at the roots of contemporary advertising, you may need to go back about 2,000 years. It was Aristotle who first coined the three artistic proofs that are at heart of rhetoric and ...

There is something that has been sorely missing in the United States in the last decade — soaring rhetoric. We are lacking leaders who, like Abraham Lincoln, appeal to our better angels through their ...

Persuasion is a vital life skill. It is a crucial aspect of our daily lives that can influence and impact our personal and professional success. Whether you are negotiating, convincing, or discussing ...

It has been suggested that approximately five exabytes (i.e. about 5,000,000,000 pickup truck beds full of information typed on paper) of data are created each day. What is tougher to decipher is how ...

Quick: name the three reasons humans communicate. If you haven’t answered yet, either you haven’t thought enough about basic human communication, or you’ve overthought it. We communicate – in verbal, ...

Certain ideas, though ancient, have retained their power. Faris Yakob explores the ways in which Aristotle's Ars Rhetorica has influenced this industry. It was Aristotle that first codified the rules ...

Asking someone out requires a lot of bravery and charm - but according to one college student, the real secret to a successful date proposal is actually a masterful grasp of the English language and ...

It has been suggested that approximately five exabytes (i.e. about 5,000,000,000 pickup truck beds full of information typed on paper) of data are created each day. What is tougher to decipher is how ...