Advertising can be typically be grouped into two categories: above-the-line and below-the-line advertising. Above-the-line advertising is typically marketing that is done by ad agencies and includes ...

Lean manufacturing seeks to make clear what adds value by reducing everything else. Lean is clearly not a fixed-point objective; accelerating global market competition demands operational flexibility ...

Design matters. For example, the success of Apple Computer’s products is due not only to their technical capabilities, but also to their aesthetic design, which Apple has justifiably protected with a ...