Discover how gamification enhances engagement in non-game environments, its benefits in business, potential pitfalls, and why it connects with innate human psychology.

Zamzee tries to get kids off the couch. The Redwood City company has created a plastic device that fits in a pocket or attaches to a shoe and measures physical activity. When that information is ...

Next year will be the year gamification fails. It’s a concept built on hype, and 80 percent of all programs will die by 2014, according to Gartner. Rajat Paharia disagrees — 100 percent. The founder ...

With all the buzz around gamification and how it will and should evolve for brands and users, I wanted to take a look at the brands that are using gamification mechanics to market their products and ...

SAP’s RoadWarrior This drip-feeding of information and the fun aspect of the game all combine to increase understanding and retention of the ideas. In addition, as this is a very reusable resource, ...

We all know that work and play are both separate, but do they have to be? Is it possible to take game mechanics and theory and apply it to the workplace? That's what gamification is all about, but can ...

I’ve been spending a portion of the week at the Casual Connect conference in downtown Seattle, a three-day extravaganza which highlights everything you could possibly imagine about the casual games ...

Got gamification yet? If you don’t, you’re not alone — according to Gartner, fewer than 5% of organizations worldwide are using gamification. But get ready: Analysts expect enterprises to start ...

Editor’s note: Michael John (“MJ”) is responsible for all creative product development at GlassLab. An industry veteran who has designed commercial video games for close to twenty years, his design ...