Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. Let me tell you a story about the time my team ran groundbreaking ...

If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. In today's digital era, securing a solid ROI, establishing a brand and gaining ...

Google Analytics and Search Console data do not match. The discrepancy creates the impression that the data is inaccurate in some way. The reality is that the data is in fact accurate. The discrepancy ...

How to Set Up and Use Google Analytics 4 with Google Sites Your email has been sent When you connect Google Analytics 4 to a Google Site, you obtain a steady stream of information about how visitors ...

Google Analytics is an incredibly valuable tool for businesses of all sizes. However, because of the complicated terms and metrics involved, it can be challenging to understand. This guide will ...

If you are interested in scaling your Shopify business, you will need to make adjustments based on data analytics and not assumptions. Implementing Google Analytics will give you the information you ...

With Web traffic, a "referral" is like a recommendation from one website to another. Google Analytics helps you view these referrals, which then add to your understanding of how customers find your ...

You can now pull Pinterest cost, click, and impression data directly into Google Analytics via Pinterest Ads Data Import. Why we care. Bringing Pinterest Ads data into Analytics gives advertisers a ...

The Top Content report in Google Analytics allows you to see the most popular pages on your website ranked according to the number of page views. Using this report, you can see how the individual ...