Google search ranking factors can gain and lose prominence over time. A factor that carried a lot of weight with Google years ago may not carry much at all in the present day. A website’s URL is an ...

Google’s John Mueller answered a question on LinkedIn about how Google chooses canonicals, offering advice about what SEOs and publishers can do to encourage Google how to pick the right URL. In the ...

Google has started testing a feature that will display the search query in the Chrome address bar rather than the actual page's URL when performing searches on Google. This experimental feature is ...

Google announced the launch of a new Google Search Console URL Inspection API one week ago. This change provides access to third-party applications for in bulk access to information only accessible ...

Google's John Mueller said in a video hangout at the 3:16 mark that the URLs Google finds in your XML sitemap files are often used to define your canonical URLs. John said "we recommend doing that is ...

A year ago, I reported that the Google Search Console's URL inspection tool can show a nofollowed link as the referring page. But it also seems that the URL inspection tool can also show non-linked ...