The key is a digital twin. by Michael E. Porter and James E. Heppelmann Augmented reality starts with a camera-equipped device—such as a smartphone, a tablet, or smart glasses—loaded with AR software.

This special promotion for the Mondelez brand LU that I discovered on a LinkedIn post, caught my attention and captured my heart. It included 15-seconds video that showed a student, newly arrived at ...

This means XR is really just an umbrella term for those experiences. Whether you're talking about a virtual reality headset or an augmented reality mobile app, what you're referring to is extended ...

What is augmented reality used for? Augmented reality can be used for a lot of different purposes. You can enrich daily activities or innovate your services as an entrepreneur. Augmented reality, or ...

To understand the practical challenges of indoor augmented reality applications on smartphones, researchers conducted 113 hours of extensive experiments and case studies over 316 patterns to determine ...

The potential of augmented reality is astounding, and many of us find it particularly compelling when coupled with the idea of a museum without walls. But after my conversation with Gaidi Finnie, the ...

That’s kind of what augmented reality, or AR, is all about. It’s not about escaping to a totally new digital place like ...