The new Smart Play system, and most notably the Smart Brick, is designed to work seamlessly within Lego’s existing play ...
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Lego's smart brick system brings sound, light, motion to iconic toy: When is it available?
The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how ...
In 2006, Lego A/S shuttered its U.S. manufacturing plant in Enfield, Conn., moving production to Monterrey, Mexico. Now, 16 years later, the company is returning production to the U.S., with a new $1 ...
LEGO unveils the hardware and software ecosystem that delivers a more interactive playing experience via SMART Bricks and ...
The famously elusive World Cup Trophy has just gotten a playful, yet collectible, makeover in LEGO form. The LEGO Group and FIFA have teamed up ahead of the 2026 tournament to release a full-scale ...
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