Sustaining fan engagement and monetizing live sports requires a blended strategy pairing linear’s scale with the precision and dynamism of digital. The post Rewriting The Ad Playbook To Bring Linear & ...

Although new streaming advertising-supported options and services are growing, the total time spent watching TV in May via advertising-related networks/platforms -- on all linear TV, streaming and ...

Operative has announced that its cloud-based intelligent media management platform AOS is fully enabled to support Linear Streaming – the new media model that brings linear workflows to digital ...

In the age of streaming services, it’s easy to overlook the enduring power of linear TV. But even though platforms like Netflix and Hulu have captured a significant portion of the market, traditional ...

Things just aren't getting better for legacy media overall when it comes to actual advertising revenue for all its streaming and linear TV businesses. Five of the largest traditional media companies ...

NEW YORK, Dec. 19, 2024 (GLOBE NEWSWIRE) -- Operative today announced that its cloud-based intelligent media management platform AOS is fully enabled to support Linear Streaming - the new media model ...

Airing games across both linear and streaming platforms can help boost performance, according to Nielsen data.

Linear television has been on the decline for quite some time now. Despite viewers and advertisers alike gradually turning more and more of their attention and ad spend towards connected TV (CTV), ...

Linear TV might be on a long slide toward extinction, but based on this week’s upfront presentations, the industry seems to collectively recognize that its survival is closely entwined with the games ...

All media companies are exploring new ways to maximize the value of their live and on-demand content. In a complex landscape where broadcasters, sports, entertainment and technology players compete ...