Rye Brook, NY–Catalogers considering selling blow-ins should be sure to get the size dimensions of the inserts their advertisers are looking to place up front; otherwise, they could face some ...
Cataloger Norm Thompson increased its revenue from insert programs by more than 200% between 2002 and 2003, and by 400% the year before, reported customer acquisition manager Patty Davis at the DMA’s ...
Rye Brook, NY — After a 10-month-long battle, insert marketers formally proclaimed victory on Sept. 10 during the Direct Marketing Association’s inaugural Insert Day, in which the DMA’s Alternate ...
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