Emerging technologies like AI and cryptocurrency present design and branding professionals with new challenges as to how they can be graphically characterized in logo form. Unlike crypto, though, AI ...

Brand image starts with a strong logo. From vector to display, here are the tools to put your stamp on your symbol. By Gabriel Morgan Updated Jun 21, 2022 9:00 AM EDT We may earn revenue from the ...

Facebook has given its main “f” logo icon a makeover, flattening the design by removing the pale blue bar along the bottom, which gave the icon a reflective sheen/slight 3D effect, as well as moving ...

As business owners and entrepreneurs, we tend to think of our logos as permanent. We don’t consider them fluid properties; they’re stable, reliable hallmarks of our brand. Looking back over my career ...

The oldest registered trademark in the United States dates back to 1870, when it was filed by paint manufacturer Averill. Against the backdrop of Chicago, an eagle is depicted holding a paintbrush in ...

Every great sports franchise has a look, something that allows the club to transcend player changes and the on-going coaching carousel to keep fans connected generation after generation. Success ...