The administration of the non-transactional data in an organization, such as customers, vendors, employees and products. Such data is contained in "master files," although the term master file has ...

Enterprises do a poor job of mastering their data — and that failure makes it difficult to personalize marketing and create a single view of the customer, Forrester analysts conclude in a report on ...

In today’s interconnected and competitive business environment, organizations with a global footprint—particularly in industries like consumer packaged goods (CPG), manufacturing, and logistics—must ...