Strategy is one of the most commonly misunderstood words in business. It is often given grandiose definitions, but simply put, strategy is future competitive advantage. In other words, it's a plan to ...

The President and Trustees of Princeton University identified four key questions, and a set of more specific subsidiary questions, about Princeton's future. The questions do not cover — and are not ...

Colleges and universities are navigating technological change, shifting demographics, evolving workforce demands and fluctuating economic conditions. As a university president, I’ve seen how ...

How’s your content strategy coming along? Are you working on one? Or is it still just a distant task on your to-do list? …Maybe think about prioritizing it. Overwhelmingly, brands and marketers with a ...

Contemporary academic institutions face many challenges when planning new technology or applications like hybrid learning. Overcoming resistance to change and fostering an environment that embraces ...

In the fast-paced, ever-evolving landscape of modern business, effective leadership is a constant pursuit. As organizations navigate the complexities of technological disruption, shifting workforce ...

Achieving diversity, equity, and inclusion (DEI) objectives in healthcare has always been vital and organizations should continue to strive to create an equitable care environment for all patients.

No matter how you define it, success is never a straight path; it’s normally a journey filled with ups and downs, each step getting you closer to your goals. But with more than a decade of experience ...

Welcome to the wonderful world of quantitative content marketing analytics. It’s at this point where I hear you saying, “I was told there would be no math in marketing.” The good news is that all ...

Imagine you’re embarking on a road trip. The goal is clear: Arrive at your destination. But the route you take depends on a host of choices: Are you on a tight schedule and need the fastest route? Do ...