The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...

Changing your packaging can have a variety of effects on your sales, costs, brand and retail store placement. Some business change their packaging as a proactive strategy to increase sales, while ...

In 2016, Anaita Sarkar founded Olivia & Co, an online retail store selling personalised accessories. With a masters in commerce and marketing, Sarkar knew the importance of trying and testing ...

Jenny Stanley, MD at Appetite Creative, looks back at the recent Paris Packaging Week show. Paris Packaging Week 2023 was held from 31 January 31 to 4 February, and was attended by top packaging ...

Packaging and design are the body and soul of any product. It is critical for a company trying to sell its product or service to get both correct. The challenge is not just getting it correct, but it ...