The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...

In today’s competitive retail landscape, packaging has evolved far beyond its basic purpose of protection. It has become a ...

Consumers do make snap judgements based on what they’re looking at. They look at a product, and its packaging says something to them. Packaging is eye-catching and inviting, and it’s critical for ...

Forbes contributors publish independent expert analyses and insights. Dr. Cheryl Robinson covers areas of leadership, pivoting and careers. When starting a company, several areas must be considered: ...

11 March 2009 Muscat - In today's congested business world, packaging has become a critical factor; it can often make or break a product. If the packaging is right, people will buy a product without ...

Right at the boundary between patent law and trademark law lies the interesting phenomenon of product design. The United States Patent and Trademark Office will issue you with a design patent if you ...