Microsoft is giving Performance Max advertisers more control by expanding search themes to better guide automation toward ...

Google rolls out "Search Themes" for Performance Max campaigns, giving advertisers more input to steer the AI and capture additional relevant traffic. Google launched a new "Search Themes" feature for ...

Google announced the beta launch of Search themes for Google Ads Performance Max campaigns. Search themes are an optional signal you can use to inform Google AI about your business to expand relevant ...

Search themes are a new, optional signal that let you add information about customers or your business in Performance Max. Google today is adding search themes – a new, optional signal – to ...