If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

During its demonstration, Lego showed a custom Smart Tag that could read basic colors using the sensor, illuminating the ...

We could describe LEGO Smart Play and how it works but you can’t truly appreciate the genius of this new technology until you ...

LEGO is set for its biggest transformation ever with the launch of LEGO Smart Play – a new interactive technology that will ...

Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart ...

The future of play with Lego’s Smart Play System, featuring interactive Smart Bricks, Tags, and Minifigures with computer ...

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

Lego has introduced its most significant evolution in 50 years: ‘smart bricks’ that light up. The line will be introduced ...

Lego has taken a giant leap into the future of play with its debut at CES 2026, showcasing the groundbreaking Lego Smart Brick. This innovative toy not only changes colors but also produces sound ...

The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start ...