Segmentation is a technique used to identify and satisfy the needs of specific groups of customers with similar requirements within a market. Segmentation is an alternative to offering a "one size ...

Top marketers focus on providing a unique selling differential that separates them from their competition by offering a specific benefit. That benefit usually applies to a specific group of buyers, ...

Appboy, the maker of a suite of customer relationship management (CRM) tools for mobile app developers, is now offering a new customer segmentation product that lets developers slice their audience ...

In October of 2017, chip giant Intel (NASDAQ: INTC) released a new family of processors, known as Coffee Lake, for the desktop personal computer market. The initial wave of chips and related platforms ...

A shifting political landscape and stalled climate commitments are reshaping oil markets, energy security, and supply chain planning in 2026. A shifting political landscape and stalled climate ...