Top marketers focus on providing a unique selling differential that separates them from their competition by offering a specific benefit. That benefit usually applies to a specific group of buyers, ...

Fran Quilty, Conjura's co-founder and CEO, is an entrepreneur who has been part of the creation of businesses serving the eCommerce sector. For retailers, the digital age has ushered in many new ways ...

Appboy, the maker of a suite of customer relationship management (CRM) tools for mobile app developers, is now offering a new customer segmentation product that lets developers slice their audience ...

Segmentation is the process of dividing a target market group into sub-sections that can then be communicated with through specific communication channels and key messages. Business markets can be ...

In today’s competitive market, companies must rethink how they connect with customers. Market segmentation—the practice of dividing a broad market into subgroups based onshared characteristics—has ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...