Say what you will about the rise of AVOD, plenty of people prefer streaming without ads – and advertisers still want to reach them. On Thursday, Roku announced two new ad formats to help brands get in ...
SAN FRANCISCO, Oct. 9, 2024 /PRNewswire/ -- Together, Instacart (CART) and Roku (NASDAQ: ROKU) are making TV moments shoppable for high-intent customers. In an expanded partnership, the leading ...
Warner Bros. Discovery shocked advertisers at its upfront, announcing the re-rebrand of HBO Max. Plus, it discussed new ad tech and IP for ad partnerships. Roku is putting its screensaver—a ...
The Roku Streaming Stick represents one of the most affordable ways of bring smart TV streaming to older "dumb" TVs, and it ...
NEW YORK—There are more effective ways to advertise on television than the traditional :30 spot when it comes to key performance indicators (KPIs) such as creating a desire to purchase or learn more ...
MAGNA Media Trials, MAGNA’s industry-leading proprietary research offering, and Roku announced a new study in partnership with the Roku Brand Studio that finds new video ad formats in streaming TV are ...
New interactive formats, enhanced targeting capabilities and closed-loop measurement will allow brands to get more from their advertising efforts, Roku says When you purchase through links on our site ...
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