Austin is Co-Founder and CEO to Outfield a CRM company that focuses on leveraging game theory to drive CRM adoption and sales productivity. While the word “gamification” is a 21st-century addition to ...

Remember a few years back when everybody (and I mean everybody) was trying to “gamify” their learning content? In this hyperconnected, short-attention-span world of ours, gamification was seen as a ...

I’ll be the first to admit that gamification sounds gimmicky, and frankly I’m not a fan of the term. But in 2014, sales gamification–which we define as the application of competition and leaderboards ...

Nobody was prepared when the pandemic hit in early 2020. But those who were prepared the least were people whose jobs largely depended on face-to-face relationships, and this includes sales reps. Fast ...

When gamification was just starting to catch on several years ago, I recall sitting next to the CMO of my then-company at a Gartner conference session. The presenter walked the audience through the ...

Discover how gamification enhances engagement in non-game environments, its benefits in business, potential pitfalls, and why it connects with innate human psychology.

It can be easy for employees to get burnt out or feel unmotivated, especially in the sales industry. Whether it comes from a lack of incentives, unclear goals, or focus –– a lack of motivation among ...

This story was originally published on the E-Commerce Times on July 23, 2018, and is brought to you today as part of our Best of ECT News series. Gamification is one of the hottest trends in the ...

Gamification is one of the hottest trends in the business world. Incorporating game elements can be a great way to motivate and engage customers and employees alike — utilizing an activity that has ...

Gamification has become a real buzzword over the last few years: News articles and statistics about applying game mechanics to incentivize behavior are published almost every day, and we’re seeing ...