Lego unveiled Smart Bricks, the brand’s first foray into smart tech integration, at this year’s CES trade show. The first ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

Lego is launching its new Smart Play system with three Star Wars sets that will be released on March 1st. ...

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...

If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures ...

Simons then moved the Smart Bricks away from the ruler and performed the same trick. Using just a pair of Smart Bricks, he ...

Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

As I detailed yesterday, the Smart Play system contains three elements. The Smart Brick is packed with technology like ...

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start ...