When you reach for a bag of snack food you weren't planning to buy, a variety of factors enter into your purchasing decision. You may feel a rumbling in your stomach or you may have had a recent ...

Aaron Biggs, VP of Revenue at Summit, is a tenured technology leader with expertise in growth, go-to-market strategy, and customer success. The way buyers make decisions has changed dramatically. They ...

As you know, waiting to see if your client makes a purchase can be excruciating. Sales is a complex profession, and successful business development professionals understand the behavior behind these ...

"We are fundamentally in a different place than we were in March and April." – Geoff Freeman, Consumer Brands Association. We have seen this show already once this year, in full CinemaScope no less.