If you’ve ever used a search engine to look for a nearby dry cleaner or restaurant to be served up a list of relevant options in your area, then you’ve most likely experienced IP geolocation at work.

Now, more American adults use mobile devices than traditional computers when searching for local products and services. Geolocation is a marketing method that seeks to use mobile technology to push ...

Geolocation isn’t a recent development. In fact, the geolocation revolution goes back to 2005 after a number of paradigm-shifting startups like fwix, Loopt, Ditto, Blockboard, Everyblock and Whrrl ...

Federal Communications Commission Chairwoman Jessica Rosenworcel has ordered mobile carriers to explain what geolocation data they collect from customers and how they use it. Rosenworcel's probe could ...

Arguments surrounding geolocation technology can be rather divisive and controversial at times, although one could argue that it has been designed to help improve user experience in a number of ways.

Arguments surrounding geolocation technology can be rather divisive and controversial at times, although one could argue that it has been designed to help improve user experience in a number of ways.