Email teams are the same as everyone else in the digital ecosystem — they often have to “see” data in order to understand and act on it. But 80% of marketing leaders struggle to identify and implement ...

Computer scientists recently found that data-visualization experts have no agreed-upon understanding of who makes up one of their largest audiences -- novice users. The work is an important first step ...

In the current marketing landscape, gathering and effectively employing customer data is no longer a luxury. It's a necessity. A stunning amount of raw data is continually being amassed by a variety ...

Data visualizations can significantly affect how people understand and interpret data. But data visualizations can be biased and exclusionary, perpetuating inequity and harmful stereotypes.

What makes a data visualization truly memorable? Is it the sleek design, the clever use of color, or the ability to distill complex information into something instantly understandable? The truth is, ...