The origin of the term we commonly refer to as “brainstorming” was first introduced by Madison Avenue advertising executive Alex Osborn and published in his 1953 book, Applied Imagination: Principles ...

Have you ever sat through a fruitless brainstorming session and wondered—who came up with this, anyway? It’s strange to imagine, but the concept of “brainstorming” was technically brainstormed by ...

This is a classic from Brainstorming 101. When you’re stuck, the fastest way forward is often to generate as many ideas as ...

If you work in an office, your boss has probably forced you into a brainstorming session or two (or 12). Brainstorming, after all, is supposedly a killer way to come up with ideas, and businesses want ...

I've been using Notion to brainstorm for years, so it was interesting to see if Loop could be a replacement since I am heavily ingrained in Microsoft's ecosystem. After spending some time with it, I'm ...

The PCAOB in 2007 raised concerns about accounting firms meeting the brainstorming mandates of SAS no. 99, which requires auditors to brainstorm to determine possible fraud risks, and SAS no. 109, ...

Ideas are fragile–they’re easily shattered by snubs, smirks, and scorn. And brainstorms are equally delicate. The wrong words at the wrong time bring brainstorming to a screeching halt. The function ...

The human mind is a complex system with billions of neurons that allow it to perform many functions, one of which is to think and generate ideas. Experts estimate that the mind thinks between 60,000 ...

When you're marketing a business, creativity, fresh ideas and innovation can contribute greatly to the success of your efforts. But creativity isn't easily controlled, and often fresh ideas are hard ...

AUDITORS MUST INCORPORATE BRAINSTORMING sessions to identify fraud risks in the planning stages of their audits, as mandated by SAS no. 99, and use them periodically throughout the process. INNOVATIVE ...

Have you ever had a brilliant idea flash through your mind, only to lose it moments later because you couldn’t jot it down fast enough? It’s frustrating, isn’t it? Our brains are incredible at ...

A controversy over brainstorming has been brewing for decades. Brainstorming was popularized by an advertising executive, Alex Osborn, back in the 1940s. Believed to be responsible for the creative ...