DoubleClick, which delivers marketing messages to Web sites and monitors how many clicks they get, plans to announce Wednesday that it is setting up a Nasdaq-like exchange for the buying and selling ...
The DOJ and 17 states allege Google used acquisitions to dominate the $300 billion adtech market. A pitch deck outlines how the DoubleClick acquisition played a key role in Google's ad growth. As ...
Google is kicking many of its product names and acronyms to the curb – including the 22-year-old DoubleClick brand. Google is rebranding its products into three groups: Google Marketing Platform for ...
DoubleClick Inc., which places online ads for other businesses, is being acquired for about $1.1 billion by San Francisco-based private equity firm Hellman & Friedman LLC. DoubleClick, headquartered ...
Google Inc.'s long-anticipated acquisition of online ad service DoubleClick Inc. is expected to turn the Internet search leader into an even more powerful marketing vehicle that's fueled by better ...
Three class-action lawsuits were filed this week against Net advertising company DoubleClick, alleging that executives and underwriters violated federal securities laws in connection with the ...
Google Inc. reached an agreement late Friday to buy New York online advertising company DoubleClick Inc. from two private equity firms for $3.1 billion in cash. The deal, the largest acquisition ever ...
A federal court on Friday granted DoubleClick preliminary approval to settle all state and federal class-action lawsuits that charged it violated the privacy of Web surfers. The preliminary settlement ...