An interview with Tom Donaldson, LEGO Group's SVP of Creative Play Lab, on how the company came up with its new SMART Brick.

Creative LEGO fan transforms standard Lightning McQueen set into a mind-blowing Millennium Falcon, all without adding any ...

The new Lego Galaxy themed land featuring an indoor roller coaster ride through the dark and a pair of outer space-themed ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

Lego and Pokémon have unveiled their first Lego Pokémon sets, featuring Pikachu and more. Here’s when and how fans can buy ...

The LEGO Group has revealed LEGO SMART Play, a new interactive platform designed to bring LEGO builds to life without the use ...

The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start ...

Professional LEGO artists share insight into their large-scale builds, what it's like to tour and what they hope people find ...

Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive ...

LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with ...

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...

If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures ...